This one makes no sense at all. It might be okay if anyone knew WTF “Moral injury” means. I’ve been a word guy all my life, from major in college to copywriting, voracious reading, always a desire to learn new things, and I had to look up “Moral injury” to find out what the ad was talking about. And how can you help but fight it alone if it’s a war inside of you?

“A more inclusive tomorrow starts today.”

At least in the top ten of terrible slogans, this one is so wrong in so many ways. Just another big company with mouths in which butter refuses to melt. It is interesting, though, that the company admits it has been exclusive until today. I think someone who specializes in “mission” statements probably came up with it, not recognizing the many negative aspects.

The gold and silver scam.

Rosland and Lear talk about how gold and silver are the only sure things in life, a hedge against inflation, how they may double in value in the near future. Yet they want to sell you theirs at a cut rate, bargain basement, lowest possible price and throw in a valuable bonus. Does anyone but me see what’s wrong with that picture? Okay, let me spell it out. If the price of gold and/or silver is increasing daily and may double in the near future, why are they so desperate to get rid of theirs? Scamola.